The same clear writing usually serves both — the lenses show you where each one
breaks.
Findings are reviewed on a visual page inspector: a rendered snapshot of
the live URL, not a raw iframe. Pins and passages sit on the page so you can
see where the problem is.
What audits are for
- Discover or map pages worth reviewing (Site Map inventory)
- Run one audit that scores both lenses
- Review findings, suggested actions, and passage rewrites on the snapshot
- Send strong people-lens suggestions toward Experiments
- Save findings into Opportunities
Typical flow
1
Open Page audits
Open New, then choose the Page audits card.
2
Choose a page
Select an existing page or discover pages for the active project.
3
Run and review
Start a run, then filter People / AI machines / All. Each finding
explains why it matters and what to do next, pinned to the snapshot.
4
Act
Push a suggestion to Experiments, or save a finding as an Opportunity
in Opportunities.
Plans
The people lens is available on every plan. The machines lens (content readiness) unlocks on Pro and Agency.Audits vs Intent Diagnosis
Both can create items in Opportunities.