The same clear writing usually serves both — the lenses show you where each one
breaks.
What audits are for
- Discover or map pages worth reviewing (Site Map inventory)
- Run one audit that scores both lenses
- Review findings, suggested actions, and passage rewrites
- Send strong people-lens suggestions toward Experiments
- Save findings into Optimize as Change Records
Typical flow
1
Open Page audits
From the sidebar, go to Optimize → Page audits.
2
Choose a page
Select an existing page or discover pages for the active project.
3
Run and review
Start a run, then filter People / AI machines / All. Each finding
explains why it matters and what to do next.
4
Act
Push a suggestion to Experiments, or save a finding as a Change Record
in Optimize.
Plans
The people lens is available on every plan. The machines lens (content readiness) unlocks on Pro and Agency.Audits vs Intent Diagnosis
Both can create items in Optimize.