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Experiments prove whether a change helped visitors. This is optional Validate — use it when you need on-site evidence, not as the only way to ship a change. Open New, then choose the Experiments card.

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What experiments are for

  • Run controlled variants on live pages (site snippet)
  • Allocate traffic with multi-armed bandit (MAB) logic
  • Watch outcomes on the Live timeline without guessing from a single score

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What you’ll see

  • Experiments tied to the active project
  • Live status for running experiments
  • Detail views for variants and outcomes

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Typical flow

  1. Run a Page audit and pick a variant worth testing.
  2. Start the experiment (install or confirm the site snippet if prompted).
  3. Open New → Experiments → Live to watch it on the timeline.
  4. Open an experiment for details; finished tests move to Past.

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When to use Experiments vs Opportunities alone

Not every improvement needs an experiment. Re-check AI answers first. Use Validate when runtime visitor proof matters.