Experiments - UX Report

Experiments prove whether a change helped visitors. This is the Validate stage of Monitor → Diagnose → Optimize → Validate.

What experiments are for

Run controlled variants on live pages (site snippet)
Allocate traffic with multi-armed bandit (MAB) logic
Watch outcomes on the Live timeline without guessing from a single score

What you’ll see

Experiments tied to the active project
Live status for running experiments
Detail views for variants and outcomes

Typical flow

Run a Page audit and pick a variant worth testing.
Start the experiment (install or confirm the site snippet if prompted).
Open Experiments → Live to watch it on the timeline.
Open an experiment for details; finished tests move to Past.

When to use Experiments vs Optimize alone

Need	Path
Ship a clear content or structure change	Optimize change record
Prove a UI/copy variant with live traffic	Experiments

Not every improvement needs an experiment. Use Validate when runtime proof matters.